MINI goes fully electric from 2030 – a move we’re fully behind! We are already pursuing sustainability strategies today that influence our approach to supply chains and materials, electrification, production plants and URBAN-X, our startup programme. You can find out what this means in detail in our series around sustainability, "BIG LOVE FOR THE PLANET: This is how MINI is heading into the future."
Here, Stefanie Wurst, Head of the MINI brand, gives us an outlook on how she envisions the journey with MINI into a sustainable tomorrow.
“Times change. This may sound perfectly obvious at first, but it means huge transformations. Climate change poses existential challenges to the entire automobile industry. Here at MINI, we have been attempting to find our own solutions to this problem for decades. In 1959, Sir Alec Issigonis, our brilliant founder, came up with an idea for a revolutionary vehicle concept. When, during the Suez Crisis, most people realised for the first time that fossil fuels were not an infinite resource, Issigonis’ response was to develop an innovative automobile. What was new about the vehicle was that it was small and economical, and therefore efficient in its use of resources and parking space – and it was an absolute joy to drive. It came with a previously unknown “go-kart feeling” paired with a new environmental awareness, and even then demonstrated that it was possible to achieve great things with something small.
Today, we describe that MINI feeling as “big love for the planet”. And that’s not just a slogan; it’s a mission, a passion and an obligation, each and every day. Sustainability and environmental awareness are paramount to all of the creative and hard-working people who make up our teams. Changing times don’t stop us in our tracks; instead they encourage us to keep on actively working towards a better future. And we don’t fall short on humour, either, with MINI’s iconic “twinkle in the eye” a factor in many things we do. After all, risks turn into opportunities if we meet them with a smile. That is the spirit that moves us here at MINI.
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Minimal ecological footprint, immersive digital experience, great driving pleasure – the MINI Aceman will hit the roads in 2024.
Every year, we further reduce our carbon footprint in terms of materials, production and the fuel consumption of our vehicle fleet. The ever-increasing proportion of electric MINIs in the fleet also contributes to this reduction. The electric engine is just perfect for MINI, as it means our models produce zero emissions while remaining powerful performers. That’s why we have decided that, from 2030, we be a fully electrified brand. Not to renounce the old, but as a gain – for our customers and the production plant. And I know that anyone who has taken a fully electric MINI Cooper SE out on the road never wants to turn back. It simply isn’t possible to fit more go-kart feeling under a bonnet.
Some 30 years ago, I wrote my dissertation on ecologically oriented marketing. At the time, “circularity” and “closed-loop economy” were abstract terms from a distant future. Today, that future dominates our reality – and for good reasons.
With the MINI Concept Aceman, we have presented our vision for the near future: with a minimal ecological footprint, an immersive digital experience, and a terrific driving experience – in other words, it’s a true MINI. What’s more, we have massively reduced the number of components, discontinued our use of environmentally harmful chrome, and have covered the dashboard and armrests with a knitted recycled polyester fabric. True to the sustainable approach “creativity, not sacrifice”, we are minimizing our material use, streamlining processing operations and increasing recyclability down the line. In 2024, the MINI Aceman will be going into serial production – a genuine milestone for us.
My wish for a better tomorrow? We want to be able to offer our customers a fully circular MINI, produced from recycled materials, 100 per cent recyclable and 100 per cent sustainable. Working towards that goal keeps us motivated every day. Share the MINI journey as we head for the future.”
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Neat, agile, economical: With the classic Mini, Sir Alec Issigonis revolutionizes automobile history. His innovative vehicle concept still inspires the MINI brand to this day.
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Testing the urban mobility of tomorrow: The BMW Group, to which MINI belongs, begins the first, large-scale electromobility field trial with a fleet of 600 fully electric MINIs.
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The fully electric MINI Cooper SE comes onto the market and is recognised as a ground-breaking vehicle: legendary go-kart feeling meets iconic design and zero-emission mobility.
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Purely electrically powered, free of leather and chrome and with digital features that make driving a true experience: The urban crossover model MINI Aceman goes into serial production and stands for a new generation of vehicles.
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Bye-bye combustion engine, hello electric motor: MINI will be a purely electric brand from 2030 in an important step towards reducing emissions.
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Illustration: Andrew Joyce
THERE IS NO PLANET B. Each of us is responsible for conserving and protecting our environment. That’s why we here at MINI have set ourselves the ambitious goal of fully electrifying our brand’s entire model range by 2030 onwards. But that’s not all; we also want our supply chains to be fair and transparent, our factories to be low on energy consumption and high on human friendliness, and our materials to be resource-conserving and recyclable. We want to lead the way forward – and get as many people to join us as possible. Why are we doing this? Because it’s in our DNA. Here at MINI we’ve always been about turning something small into something great. The first classic Mini was designed in the late 1950s, at a time when the Suez crisis had made the industrial nations of the West realise that fossil fuels were not an infinite resource. MINI has been striving ever since to make a brand of mobility possible within the limited confines of urban space, imagining cars which combine that go-kart feeling with deep environmental awareness. This is something we owe to our community and to the generations still to come.
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Disclaimer:
MINI COUNTRYMAN: The vehicle shown is a development vehicle that is not available for sale.
MINI ACEMAN: The MINI Concept Aceman is a concept car only, meaning it is not in production and not for sale. Therefore, it cannot be driven on public roads and is not compliant to road regulations. Filming took place on a closed road/studio with no access to traffic.
MINI COOPER SE: Energy consumption in kWh/100 km combined: 17,6-15,4, fuel consumption in l/100 km combined: 0, CO2 emissions in g/km combined: 0, electric range in km: 203 - 232. All values based on the combined WLTP test cycle. Further information: www.mini.com/disclaimer.
Hinweis (English disclaimers below):
Die offiziellen Angaben zu Kraftstoffverbrauch, CO2-Emissionen und Stromverbrauch wurden nach dem vorgeschriebenen Messverfahren VO (EU) 715/2007 in der jeweils geltenden Fassung ermittelt. Die Angaben berücksichtigen bei Spannbreiten Unterschiede in der gewählten Rad- und Reifengröße. Die Werte der Fahrzeuge basieren bereits auf der neuen WLTP-Verordnung und werden in NEFZ-Äquivalenzwerte zurückgerechnet, um den Vergleich zwischen den Fahrzeugen zu gewährleisten. Bei diesen Fahrzeugen können die CO2-Werte für fahrzeugbezogene Steuern oder andere Abgaben, die (zumindest unter anderem) auf CO2-Emissionen basieren, von den hier angegebenen Werten abweichen. Die CO2-Effizienz-Spezifikationen werden gemäß der Richtlinie 1999/94/EG und der Europäischen Verordnung in der jeweils gültigen Fassung festgelegt. Die angegebenen Werte basieren auf dem Kraftstoffverbrauch, den CO2-Werten und dem Energieverbrauch nach dem NEFZ-Zyklus für die Klassifizierung. Weitere Informationen über den offiziellen Kraftstoffverbrauch und die spezifischen CO2-Emissionen neuer Personenkraftwagen können dem "Handbuch über den Kraftstoffverbrauch, die CO2-Emissionen und den Stromverbrauch neuer Personenkraftwagen" entnommen werden, das an allen Verkaufsstellen und unter https://www.dat.de/angebote/verlagsprodukte/leitfaden-kraftstoffverbrauch.html erhältlich ist.
Disclaimer:
The values of fuel consumptions, CO2 emissions and energy consumptions shown were determined according to the European Regulation (EC) 715/2007 in the version applicable at the time of type approval. The figures refer to a vehicle with basic configuration in Germany and the range shown considers optional equipment and the different size of wheels and tires available on the selected model. The values of the vehicles are already based on the new WLTP regulation and are translated back into NEDC-equivalent values in order to ensure the comparison between the vehicles. [With respect to these vehicles, for vehicle related taxes or other duties based (at least inter alia) on CO2-emissions the CO2 values may differ to the values stated here.] The CO2 efficiency specifications are determined according to Directive 1999/94/EC and the European Regulation in its current version applicable. The values shown are based on the fuel consumption, CO2 values and energy consumptions according to the NEDC cycle for the classification. For further information about the official fuel consumption and the specific CO2 emission of new passenger cars can be taken out of the „handbook of fuel consumption, the CO2 emission and power consumption of new passenger cars“, which is available at all selling points and at https://www.dat.de/angebote/verlagsprodukte/leitfaden-kraftstoffverbrauch.html
