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Urban mobility is deeply rooted in MINI's DNA. And the MINI driving experience epitomises urban mobility at its very best. Electric driving is the natural next step – and we harness its power to electrify everyday life on the road.
It's much more than about simply moving you from A to B. We are driven to move you. We want to move your heart and mind – while we move forward together. MINI has always been on the cutting edge. Now we're empowering you on a whole new level with genuine solutions to contemporary challenges.
The MINI Electric Concept combines MINI's inventive spirit, creative use of space and iconic design with the exciting new possibilities electricity offers. Our vision for electric mobility is designed to complement vibrant city life – and maximise your driving experience.
The MINI Electric Concept provides a fascinating window into MINI's electric future. It fuses distinctive MINI design with modern, aerodynamically streamlined design contours – while its closed front grille and silver-yellow colour scheme exhibit a style that is uniquely its own.
Sporty yet sustainable, this is MINI at its most intense – yet still unmistakably MINI. It's one powerful evolutionary step and strikes an optimal balance between agility, everyday utility and sustainability. The MINI Electric Concept is the perfect fusion of technology and feeling.
MINI is going electric but we’re keeping everything you love about our cars and the driving experience that comes with them – and adding a whole new dimension. Embrace the electric lifestyle. Switch on to a different style of urban mobility. This is just the beginning.