Automotive

LAUNCHED BY

Normally we would throw a press conference to show off our new MINI models. Silk sheet reveals, the whole thing. But this year is different. And these 5 incredible cars couldn’t wait to get out where they belong — with people, around the world, on adventures.

So we handed over the keys to 8 very different, but very special creators and asked them to each launch a MINI in their own, unique way.

MINI presents Launched by____

Watch what everybody came up with below.

BIG LOVE.

THE MINI ELECTRIC LAUNCHED BY SIR PAUL SMITH.

The fashion legend applies his style to our sustainable future.
MINI - Launched By - Sir Paul Smith

THE MINI 5-DOOR HATCH LAUNCHED BY RANKIN.

Take a road trip down memory lane with Rankin as he goes back to his roots.
MINI - Launched By - Rankin

THE MINI CONVERTIBLE LAUNCHED BY TUBA GECKIL.

Is it cake? There’s only one way to find out.
MINI - Launched By - Tuba Geckil

THE MINI CONVERTIBLE LAUNCHED BY LAKWENA.

Lakwena went BIG on LOVE for the whole community.
MINI - Launched By - Lakwena

THE MINI JOHN COOPER WORKS LAUNCHED BY BRIANA KING.

She didn’t do a trick over the car. She did something far more impressive.
MINI - Launched By - Briana King

THE MINI JOHN COOPER WORKS LAUNCHED BY THE COOPER FAMILY.

Charlie Cooper and his dad Mike take a look back while racing forwards.
MINI - Launched By - Cooper Family

THE MINI ELECTRIC LAUNCHED BY MIQUELA.

Fell in love at first rush.
MINI - Launched By - Miquela

THE MINI 3-DOOR HATCH LAUNCHED BY JONATHAN JAY LEE.

Where others see just a car, Jonathan saw the lights and life of Hong Kong.
MINI - Launched By - Jonthan Jay Lee
MINI 3-door Hatch – silver and black – front view

COMPELLING BY DESIGN.

Here's a homage to the unique original.