Automotive

the new mini countryman - lifestream nature premiere the new mini countryman - lifestream nature premiere

introducing the new MINI Countryman.

JOIN US FOR THE WORLD PREMIERE.

MINI enthusiasts, influencers and journalists from around the world witnessed the highly anticipated premiere of the new MINI Countryman last week. Nestled in the heart of Seoul Forest Park, the idyllic geodesic dome venue, ambience, lighting and stage visuals all combined to create a suitably exciting vibe for the unveiling.

MINI had to limit the number of attendees due to COVID-19, but what it lacked in terms of fanfare, was more than compensated by the enthusiasm of the presenters and sheer imposing power and athletic elegance of the new MINI Countryman itself. 

The new MINI Countryman is bigger, badder and tougher than ever before. Equipped with premium materials and enthralling options inside and out, it’s the ultimate all-rounder. It‘s ready to take you on exciting, inspiring adventures and make you feel cool and commanding every time you’re in the driver’s seat. Disappointed you missed the premiere? 

No worries, you can watch it above.

mini countryman - lifestream nature tent outside premiere tent
"Rough, robust, active, sporty, flexible versatile and engaging. The MINI Countryman is the most adventure-ready MINI. It adds inspiration to my life."
- Bernd Koerber, Head of MINI Global Brand Management.
And you can always visit your local MINI dealership and experience the space, premium materials and versatility of the new MINI Countryman for yourself. Once you get in – you won’t want to get out again.
mini countryman - lifestream nature outside premiere people