MINI Insider

MINI Insider - draw first MINI Insider - draw first

INVENTIVE SPIRIT.

Pen, ink and a scrap of serviette: That’s all engineer Alec Issigonis needed to set down his vision of the MINI on paper in the 1950s. What prompted his scribble was the scare over an impending oil crisis and an attendant price explosion. Issigonis’s solution: a frugal small car, powered by a transverse four-cylinder engine that shared its oil with the gearbox. His innovative spirit remains an inspiration to this day.
MINI Design 1959 - Oldheimer

1959

The launch of the MINI completely changed the way cars were designed.

1964

After it won the Monte Carlo Rally, many city dwellers became avid MINI fans.
MINI Design 1964
MINI Design 1969

1969

Never had cars looked as good as the three MINIs in the film The Italian Job.

ICONIC DESIGN.

Since it was first unveiled in 1959, the MINI has come a very long way, and that’s a fact to which countless stories and endless model variations can testify. Yet for the designers and engineers, the focus was always on colour and shape, reflecting the spirit of the time and creating a symbol of taste and character. We bring you an overview of the different models and milestones in the history of this iconic brand.

1976

The MINI 1000 Stripey LE was the first of many special editions to be produced.
MINI Design 1976
MINI 1986 Design

1986

By now, five million MINIs – all colourful individuals – had been produced.

2001

The iconic car retained its identiy but reinvented itself for the brand’s relaunch.
MINI Design 2001
MINI Deign 2019

2019

Brown leather, green paintwork: The 60th anniversary edition is a British classic.

GO-KART FEELING.

Small car, plenty of space: that’s how it all began. What also contributes to the MINI’s legendary status is its fantastic go-kart feel – especially around town. In urban centres, eye to eye with other people sharing the same space, those sitting behind the wheel of this roadster will feel a very special energy. There’s no escaping it. So step inside the MINI, wind the windows down and turn the road into a race track.
MINI Insider Go-Kart Feeling - Urban - Race MINI Insider Go-Kart Feeling - Urban - Race