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#MINIVOICES
URBAN CULTURE.
Finding unconventional solutions and rethinking what already exists has always been part of the MINI identity. With its clever use of space, the classic MINI was a pioneer in efficient mobility, more geared towards the city lifestyle. Today, the MINI Electric takes that spirit even further with an all-electric powertrain.
Off the road, the partnership of MINI with the Vhils Studio x Underdogs x Iminente, underscores the importance of a new look over the cities and the importance of the well-being of all communities and different lifestyles. Urban art creates points of reflection and observation, in addition to promoting the rehabilitation of more peripheral areas.
The first output of this partnership shows precisely how the 4 entities, MINI x Vhils Studio x Underdogs x Iminente, share the same values: diversity; tolerance; equality; solidarity; and inclusion, and value the urban environment.
VHILS STUDIO.
Peeling away the layers of our material culture as a contemporary urban archaeologist, Portuguese artist Vhils (born 1987) reflects on the impact of urbanity, development and increasing uniformity on global landscapes and human identity. His unique visual language has been materialized through a vast body of supports and contexts, creating powerful propositions about the present human condition. His work is represented in several public and private collections in several countries.
UNDERDOGS.
It is a cultural platform based in Lisbon which brings together a gallery with two exhibition spaces, a public art program, the production of artistic editions and the development of commissioned artistic projects. Established in 2010 and consolidated in its present form in 2013, Underdogs works with a diverse cast of Portuguese and international artists linked to the universe of contemporary urban-inspired art, fostering the development of close relationships between creators, the public, and the city to promote art as an everyday experience.
IMINENTE.
It is a comprehensive platform that aims to provide experiences of urban culture, promoting the relationship between cities, their inhabitants and creative production. Bringing together a diversity of artistic areas, including music, contemporary art, dance, performing arts, architecture, design, fashion, cinema, recitals, and gastronomy, it is the materialization of an urban creative movement that aims to create visibility and opportunities for artists, disseminating the urban culture.
AN INNOVATIVE PARTNERSHIP.
A creative and innovative way of thinking and the focus on urban culture combine MINI values with these three culturally relevant entities on the national and international scene. With the MINI Countryman Plug-in Hybrid and the MINI All-Electric, VHILS STUDIO, UNDERDOGS AND IMINENTE have mobility solutions that fit your needs. When traveling short distances, they rely completely on electric mobility.