Finding unconventional solutions and rethinking what already exists has always been part of the MINI identity. With its clever use of space, the classic MINI was a pioneer in efficient mobility, more geared towards the city lifestyle. Today, the MINI Electric takes that spirit even further with an all-electric powertrain.
Off the road, the partnership of MINI with the Vhils Studio x Underdogs x Iminente, underscores the importance of a new look over the cities and the importance of the well-being of all communities and different lifestyles. Urban art creates points of reflection and observation, in addition to promoting the rehabilitation of more peripheral areas.
The first output of this partnership shows precisely how the 4 entities, MINI x Vhils Studio x Underdogs x Iminente, share the same values: diversity; tolerance; equality; solidarity; and inclusion, and value the urban environment.