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EXPLORE
THE WORLD
OF MINI.

MINI Brand movie MINI Brand movie MINI Brand movie

EXPLORE
THE WORLD
OF MINI.

MINI ELECTRIC.

A Guide to MINI LIVING Shanghai.

MINI ELECTRIC EXPERIENCE.

INTRODUCING THE FIRST ALL-ELECTRIC MINI.

GO-KART FEELING FULLY CHARGED.

A/D/O.

EXPLORING THE FUTURE OF DESIGN.

Urban-x

THE ACCELERATOR FOR STARTUPS.

LIVING.

BIG LIFE. SMALL FOOTPRINT.

Heritage.

EVOLUTION OF A LEGEND THROUGH THE DECADES.

60 years of passion.

Recommended topics.


Reinventing urban life - the MINI way.

MINI energises peoples’ lives with maximal experiences and a minimal footprint. Small in size and iconic in design, the first Mini, built in 1959, delivered a thrill all its own. Today, MINI is applying these ideas across urban life.