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EXPLORE THE WORLD OF MINI.

MINI Brand movie MINI Brand movie MINI Brand movie

EXPLORE THE WORLD OF MINI.

INTRODUCING THE FIRST ALL-ELECTRIC MINI.
GO-KART FEELING FULLY CHARGED.
REINVENTING URBAN LIFE.
CREATING SOLUTIONS THAT MAKE A DIFFERENCE.
THE FIRST ALL-ELECTRIC MINI.
A NEW CHAPTER BEGINS.
MINI ELECTRIC.
A/D/O.
EXPLORING THE FUTURE OF DESIGN.
Urban-x
THE ACCELERATOR FOR STARTUPS.
LIVING.
BIG LIFE. SMALL FOOTPRINT.
Heritage.
EVOLUTION OF A LEGEND THROUGH THE DECADES.


Reinventing urban life - the MINI way.

MINI energises peoples’ lives with maximal experiences and a minimal footprint. Small in size and iconic in design, the first Mini, built in 1959, delivered a thrill all its own. Today, MINI is applying these ideas across urban life.