The new MINI family is about to debut in autumn 2023. With this next generation we are increasing the electrified models in our lineup, paving the way to become fully electric by 2030. However, our new vehicles are not just environmentally sustainable; they also feature a new design language called "Charismatic Simplicity“, which focuses on the essentials. Here, you will find many insights into the world of the new MINI family.


Electrifying design, unmatched heritage.

The new MINI Countryman: Always ready for adventure.

Why the new MINI Countryman with the smart four-wheel drive ALL4 is the perfect companion for Scotland's challenging routes.

The new MINI family: A first glimpse at the design highlights.

Get a preview of the new design language and take a look at some new design elements of the upcoming models.

The new MINI Cooper Electric: an icon is ready for the future.

Four convincing reasons why you should be excited about the new MINI Cooper Electric.

Have you met Spike? Get to know the new MINI partner in crime.

Spike is a partner in crime for MINI enthusiasts who draws attention beyond just the vehicle.

BMW Group Plant Leipzig gears up for MINI Countryman production.

Four things you need to know about the place where the first MINI "Made in Germany” comes to life.

The New MINI Countryman: Get a Sneak Peek of What's to Come.

An exceptional design, a reduced ecological footprint, and the same go-kart feeling: the new MINI Countryman has it all. It’s no surprise that the success story of the largest MINI model is about to continue. Now, get a glimpse at what you can expect.