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EXPLORE THE WORLD OF MINI.

Reinventing urban life - the MINI way.

MINI energizes peoples’ lives with maximal experiences and a minimal footprint. Small in size and iconic in design, the first Mini, built in 1959, delivered a thrill all its own. Today, MINI is applying these ideas across urban life.
Go on

EXPLORE THE WORLD OF MINI.

Reinventing urban life - the MINI way.

Go on

Automotive

ICONIC DESIGN WITH PURE GO-KART FEELING.

LIVING

BIG LIFE. SMALL FOOTPRINT.

FASHION

FOR THE MANY JOURNEYS.

A/D/O

EXPLORING THE FUTURE OF DESIGN.

URBAN-X

THE ACCELERATOR FOR STARTUPS.