MINI AND UMAMI.
VERTICAL FARMING IN THE URBAN JUNGLE.
Swiss urban farming start-up UMAMI has found an innovative solution for farming in cramped urban conditions. Nature does the work in the ecosystem they developed, with mussels, snails and fish forming a water and nutrient cycle that provides plants with the nutrients they need to thrive. It’s an unending cycle that is completely natural and that functions without additives. In this way, the system forms the basis for the cultivation of microgreens – very young herbs and vegetables with a significantly higher content of essential oils, vitamins, proteins and minerals than the same plants in the adult stage. They provide an unbelievably intense flavour that can be savoured with every bite.
The tender little plants grow where their growers have also made their home – in the middle of the urban jungle, on the fourth floor of a high-rise office building in Zurich.
In our report from the vertical farm, we show you how the UMAMIGOS grow their potent plants, what drives the founders to pursue this idea – and why they believe in their product.
A VISIONARY IDEA FOR EXQUISITE FLAVOUR.
Originally, the three founders sought to open a restaurant together because “good food has always been the centre of our lives,” according to Robin, one of the co-founders of UMAMI. But then the three of them were taken with a grander vision: They began to work to improve the aquaponics cycle so that it would not require synthetic substances or antibiotics. In the UMAMI ecosystem, each living organism has a specific function and contributes to the efficiency of the purely natural nutrient cycle.
The start-up quickly found success, and today its customers include major retail chains as well as top chefs at gourmet restaurants throughout Switzerland.
Denis is a co-founder of UMAMI and also a member of the executive board. He is proud of what he and his friends have achieved so far: “UMAMI is proof that the ideas of ecology and economy can be brought into harmony with one another.” However, he doesn’t want to stop there: in his portrait, you will learn how important his team and the daily work they do together are to him – and how he is developing UMAMI’s vision for the future with clear goals and a strong focus.
AN INNOVATIVE PARTNERSHIP.
High quality standards, an innovative way of thinking and a focus on the urban environment unite the brand values of the Zurich start-up with those of MINI. Both companies are rethinking life in the city. With the MINI Countryman Plug-in Hybrid, UMAMI has an ideal company car that adapts to its individual needs. When travelling short distances, the UMAMIGOS completely rely on electric mobility, with the option to also take longer trips in a sustainable manner.