PEOPLE.

Uplifting lives – that is the motto that determines our actions at MINI. We are inspired by people who go through life with optimism and have a caring and humorous view on things. People who don’t just talk the talk, but who stand by their beliefs – exactly like MINI. People who grow beyond themselves, who think outside the box, and who give something back to society with creative ideas. This is where we tell these people’s stories.

“It’s a celebration of culture.”

London-based artist Lakwena Maciver transformed a classic Mini into a work of art full of colour, joy and BIG LOVE for MINI Recharged. We followed the project and dived into Lakwena’s world.

Skate Park Stories.

Skater, model, actor, icon: join Briana King on the streets of LA.

Why you should learn about Pat Moss.

Let yourself be inspired by this amazing woman. Big Love for the people.