Uplifting lives – that is the motto that determines our actions at MINI. We are inspired by people who go through life with optimism and have a caring and humorous view on things. People who don’t just talk the talk, but who stand by their beliefs – exactly like MINI. People who grow beyond themselves, who think outside the box, and who give something back to society with creative ideas. This is where we tell these people’s stories.

MINI x Maul Cosplay. Everyone is a player.

Maul Cosplay is one of the world’s best known cosplayers. This is his story.


A collaboration filled with BIG LOVE between MINI and award-winning artist Morag Myerscough.


Children's imaginations put to the test. This is how they picture the MINI of the future.

The energy of differences.

Discover New York with fashion designer Hana Tajima and MINI.

One car that unites them all.

At the International MINI Meeting 2023 in Florence, we met people who’d share their stories of passion for the car that’s as iconic as it is lovable.

The freedom of art.

How MINI and the artist Fico help children at SOS Children’s Villages express themselves.

The power of the flower.

Ruby Barber has transformed a MINI Convertible into a floral artwork.

Driving Home For Christmas (in a Mini).

Discover the fairy tale story behind the creation of the classic Christmas song.

Age is just a number.

The Canadian and ever-young ski crew “Silver Sliders”, all over 70, show us the best ski spots on a ride in the MINI Countryman. Find out more in the video.

How to transform a MINI into a work of art.

Find out how digital artist Alexis Christodoulou sets the stage for the MINI Concept Aceman.

“It’s a celebration of culture.”

London-based artist Lakwena Maciver transformed a classic Mini into a work of art full of colour, joy and BIG LOVE for MINI Recharged. We followed the project and dived into Lakwena’s world.

“Motorsport has completely changed my life for the better.”

British race car ace and role model Nicolas Hamilton speaks in our interview about diversity, his love for cars and how he realized his biggest dream despite the challenges of living with cerebral palsy.


Follow modern outdoorsman Jeffrey Bowman back to nature, and find out how he sees the world.

Skate Park Stories.

Skater, model, actor, icon: join Briana King on the streets of LA.

Why you should learn about Pat Moss.

Let yourself be inspired by this amazing woman. Big Love for the people.

What would your MINI rooftop design look like?

Discover the artists behind these special MINI Rooftops.

The Summer of Big Love.

We don’t just talk about Big Love, we live it every day. That’s why we spent a summer searching for it. See what we found!


Most people use bikes to ride around on. Frenchman Matthias Dandois uses them to perform tricks that no one has thought of before. We tour Paris in a MINI Countryman with the multiple BMX world champion.


Raphael Gielgen explores the future of the world of work for furniture manufacturer Vitra. On the road in a MINI Clubman with a man who has made curiosity his profession.


Sir Paul Smith is considered to be a master of timeless design. A conversation with the British fashion designer about sustainable living, the wild years in London – and his new collaboration with MINI.