PLANET.

There is no planet B. It really goes without saying that everyone needs to strive for a better future for us all. That’s why MINI has set the goals of achieving more with less and of taking a progressive approach when it comes to sustainability. This is where we tell stories of forward-looking ideas and clever solutions that make the world a better place bit by bit. Because we know that every challenge can be a big opportunity.

“TURNING IDEAS INTO REALITY, IT´S LIKE A DREAM COME TRUE.”

This is how the design icon transformed his 1998 Mini Paul Smith Edition model into a vehicle with modern electric drive and surprising details.

It Takes Two.

How Paul Smith and chief designer Oliver Heilmer created the MINI Strip. BIG LOVE FOR PROGRESS.