Electrified go-kart feeling: Stefanie Wurst, Head of MINI, at the BMW Group Plant in Leipzig. For the first time, the locally emission-free all-rounder MINI Countryman is produced entirely in Germany.
“TURNING IDEAS INTO REALITY, IT´S LIKE A DREAM COME TRUE.”
This is how the design icon transformed his 1998 Mini Paul Smith Edition model into a vehicle with modern electric drive and surprising details.
It Takes Two.
How Paul Smith and chief designer Oliver Heilmer created the MINI Strip. BIG LOVE FOR PROGRESS.
On the way to sustainable mobility.
Greener future, and fun to drive – for MINI, it's not just about the engine. Learn about the 8 ways MINI is shaping the mobility of tomorrow.
At MINI, we feel compelled to help achieve a more sustainable and liveable planet. That’s why we apply the four key principles of our sustainability strategy to develop earth-friendly solutions.
THE BUTTERFLY EFFECT.
A US startup plucked the idea right out of the air. MINI responded enthusiastically.