MINI’s history has always been shaped by inventiveness. It all began in the late 1950s with a small car that impressed due to both its low fuel consumption and its design. With this car as a starting point, we have continuously developed ourselves. And today we are a digital brand that stands for progress. Read here about how we are shaping the future.

The Future of Steering Wheels.

It might be time to rethink the most essential part of the car.

The Art of MINI Special Editions.

Creative ideas, exclusive materials plus lots of time, thought and care go into the development of MINI’s special editions. We pay a visit to the MINI design studio.