LIFESTYLE.

MINI is more than just a car, it’s a way of life. Our cars are the perfect companions for inner-city discovery tours or road trips. Time and again, MINI demonstrates that it has a finger right on the pulse and an eye for extraordinary, sustainable design. This makes us a brand that inspires. Have fun with our MINI Lifestyle stories.

MINI X POKÉMON.

The two legendary icons have teamed up to bring your favourite franchise to a whole new stage, and push boundaries further, the way only they can.

BIG LOVE FROM THE MINI ROOFTOPS.

Owning a MINI has always been an act of self-expression. From the day the first car rolled off the production line in 1959, we’ve embraced individuality and championed new perspectives and creative thinking.

LAKWENA x MINI.

London-born artist Lakwena Maciver has made a name for herself with artworks that combine bold colours, kaleidoscopic patterns and ideas, messages and meditations distilled in a single evocative phrase.