AT MINI, WE ARE ALL ABOUT BIG LOVE.
Big Love is the optimistic MINI attitude to life, open to all, no driver’s license needed. It drives us forward and guides everything we do – Two little words with the power to inspire a world of positive action.
Big Love is seeing the beauty in individuality, and the brilliant potential in new perspectives and creative ways of thinking. It’s why we’ve always been a bit different to the others (other car brands?) And welcome all who are a bit different too.
Big Love is a powerful inspiration to do better, to create a brighter future for all of us and the planet too. It’s our motivation to do more with less and constantly innovate, and since day one, ask questions that don’t occur to anyone else.
Big Love connects people and creates a powerful sense of belonging; It’s a feeling of being part of something greater than ourselves. And because the journey to a more sustainable and inclusive future is too important to go it alone, we really hope you’ll join us for this ride.
BIG LOVE FOR THE PEOPLE.
If we only spoke to the same people who thought the same things, about the same problems, in the same ways... We’d end up in the same old places.
We embrace the whole of humanity and how brilliant and beautiful it is, regardless of age and experience, cultural background, physical ability, gender, sexual orientation and identity. That which makes us different has the power to inspire change and enrich all our lives.
We’re all different, but ultimately, we’re pretty good together.
Big Love, MINI.
BIG LOVE FOR THE PLANET.
Sustainability is part of MINI´s DNA (although in the late 1950s, that word as we know it didn’t exist to describe our conception). Our designer, Sir Alec Issigonis, boldly reimagined the car to overcome the challenge of a global oil crisis. Today, that same passion for doing more with less drives us forward as we rise to meet the challenges of a new generation.
We’re firmly on our way to an all-electric future, but that isn’t the start or end of our sustainability ambitions. We’re working on new solutions for CO2 reduction and constantly finding innovative ways to reuse and recycle through our material use and design. Every day is a chance to turn the car industry on its head, just as we first did back in ‘59. It all starts with a ‘what if’ or ‘why not?’
Big Love, MINI.
MINI ACTS OF BIG LOVE.
HOW WE’RE CREATING MORE BIG LOVE.
BIG LOVE is the optimistic MINI attitude to life that inspires everything we do – it’s open to all, no driver’s license necessary. Now we’re proud to introduce The MINI Acts of BIG LOVE, a global series of activations aimed at creating more BIG LOVE in the world.
In the coming months, you’ll see projects, stories, collaborations and more, all inspired by the things that matter most to MINI – people and our planet.