A VISION TAKES OVER THE WORLD.
It started life as a virtual vision - a bold new interpretation of what the future of mobility could look like, inspired by urban life and created with versatility and sustainability in mind. With its innovative use of space and small footprint, the MINI Vision Urbanaut was designed to unlock new perspectives in automotive design.
LIVE IN MUNICH AND DIGITAL ALL OVER THE WORLD.
With themes such as urban mobility, sustainability, cosmopolitanism and individuality, MINI is presenting itself this year from 7. – 12. September at the IAA Mobility 2021, which is taking place in Munich for the first time.
In this frame the MINI Vision Urbanaut will even be staged at 3 different locations:
The Munich exhibition centre is the venue for the so-called Summit. Here, the MINI Vision Urbanaut is presented in hall A1 all-digital and also offers visitors the opportunity to win attractive MINI Lifestyle products as part of a photo competition.
If you want to experience the physical model of the MINI Vision Urbanaut, the Open Space is the place to be. In the heart of Munich, Max-Joseph-Platz is transformed into various BMW Group hubs, such as the Urban Hub. There, for the first time, you will be able to get a glimpse at the reinterpretation of the brand's typical "clever use of space".
BMW Welt also offers a permanent exhibition of the MINI Vision Urbanaut in digital form for those who cannot make it to the IAA. So stop by - the MINI Vision Urbanaut is waiting for you!
The Greentech Festival in Berlin brought together companies and organizations who put a sustainable future at the heart of what they do.
MINI was represented at the exhibition with our digital concept of the MINI Vision Urbanaut and gave insights of the future of MINI and our idea of creative use of space.
Céline Flores Willers, LinkedIn top Voice, had an interview with Bernd Körber, Head of MINI, about the development of the MINI Vision Urbanaut.
The character of the MINI Vision Urbanaut is characterized by a new awareness of sustainability. And that is important because, after all, the MINI Vision Urbanaut is not just a vehicle, but also a living space.
For us at MINI, driving is not just about getting from A to B. It’s for exploring the world, gaining new experiences and impressions. Every day.
- Oliver Heilmer
Due to the MUNICH CREATIVE BUSINESS WEEK – Germany´s largest design event – Oliver Heilmer, Head of MINI Design, discussed on how MINI is rethinking mobility and how the MINI Vision Urbanaut is designed to expand the user´s private space into the public sphere.