MINI’s history has always been shaped by inventiveness. It all began in the late 1950s with a small car that impressed due to both its low fuel consumption and its design. With this car as a starting point, we have continuously developed ourselves. And today we are a digital brand that stands for progress. Read here about how we are shaping the future.

Focus on the future: The positive power of urban tech startups.

Read our interview with the visionary minds behind URBAN-X. BIG LOVE FOR PROGRESS.

“We are caretakers of our communities and the planet.”

In our interview, Oonee founder Shabazz Stuart, who joined URBAN-X platform, tells why secure bike and scooter storage solutions have an impact on climate.

“To reach 24/7 clean energy, we need to change everything.”

Read the interview about the startup Singularity which joined the URBAN-X platform. It provides companies with data-driven grid decarbonization solutions.

Goodbye shipping waste, hello reusable packaging.

How the startup LimeLoop wants to effect change. BIG LOVE FOR PROGRESS.

Welcome to the MINIverse.

Go behind the scenes to see how MINI’s new metaverse was made.

The new MINI Concept Aceman: Electrified in the city.

Head of MINI Design Oliver Heilmer talks about the philosophy of the MINI Concept Aceman concept car – the first all-electric urban MINI crossover.

The Future of Steering Wheels.

It might be time to rethink the most essential part of the car.

The Art of MINI Special Editions.

Take a visit to MINI’s design studio to see how our most unique cars are made.

Where the future of urbanity is born. URBAN-X.

Enjoy our interview with Miriam Roure. The programme director of the startup accelerator URBAN–X, which supports urban tech entrepreneurs to improve urban city life and solve climate change.