HERITAGE.

During the Suez Crisis at the end of the 1950s, people became aware of how finite resources are for the first time. The fear of an oil crisis with soaring costs gave engineer Alec Issigonis an idea: he took a napkin and sketched an economical compact car that conserved resources. The Mini developed into a cult car over the years, and has many prominent fans to this day. The car cuts a fine figure on the race track, too – its go-kart feel is still legendary today. Here you can read all about our heritage.

GAME TIME AT THE IMM 2024.

Discover some of the Top Mini Cars and meet the people who drive them!

MONTE CARLO RALLY 1964.

From outsider to champion. How a Mini Cooper changed motorsport.

The History of the MINI Clubman.

Progressive, controversial and always completely unique.

How Mini made it big in Japan.

Why is the British brand so beloved in the land of the rising sun?

The many Minis of Enzo Ferrari.

How the Ferrari’s founder fell in love with the Mini.

The sudden success of the Mini 1275 GT Longman.

The racing Clubman that became a legend.

Showstoppers. The MINIs of 2003’s The Italian Job.

How they took centre stage, with the first electric MINI among them.

Making waves. The Mini Beach Cars.

Check out the windowless, doorless beach Minis of the 60s.

A cool customer. The Mini Ice Cream Van.  

Discover the Batmobile inspired Mini Ice Cream Van.

Mr. Bean’s Mini.

Check out everything there is to know about the classic Mini of the world’s foremost bumbling fool.

The Designer Mini David Bowie.

Reflect Yourself. That was the idea David Bowie had when he wrapped a classic Mini Cooper in chrome for our 40th birthday.

The MINI Cooper S "Red Mudder" by DSQUARED².

How do a couple of twins create the most striking Canadian Mini Cooper S that is equally adept on the runway as it is off the beaten path somewhere in British Columbia? The answer lies in the famous Vienna Life Ball.


The Definitive List of MINI Special Editions.

Do you know all the special editions from our rich history? See them in all their glory!


The Definitive List of MINI Special Editions.

Do you know all the special editions from our rich history? See them in all their glory!

A Mini Cooper S Limousine. With a whirlpool. Enough said.

Discover the gigantic MINI with a whirlpool in the back.

The story of British Racing Green.  

The traditional green shades first used in the 20th century are still used on British race cars today. MINI green is as iconic as teatime in England. Keep reading to learn the Mini history behind this classic British green colour.

The dark side of the vroom. The MINI Countryman designed by Calvin Klein.

Discover the unique one-off blacker than black MINI created by Calvin Klein.

BOO! THE CLASSIC DESIGNER MINI KATE MOSS. 

Discover the unique Mini Cooper with a spider web design - created by Kate Moss.

Yeah, Baby! The MINI Cooper Austin Powers.

The legendary MINI Cooper, from Mike Myers' Austin Powers in Goldmember.

PADDY HOPKIRK

His tour-de-force at the Monte Carlo Rally in 1964 transformed the racing driver from Northern Ireland into the United Kingdom’s most illustrious rally driver and propelled the classic Mini to the status of motor-sport icon. Driving fun typical of the brand is still the passion of the racing driver, now 87 years old. And he continues to relish the challenge of winding country roads.

Running Monte Carlo Rally.

How a small city car went from underdog to top dog at the most glamorous race in the world.