MINI LEADS THE WAY ON SUSTAINABLE, INDIVIDUAL MOBILITY IN URBAN AREAS.
Climate change and urbanization present society with global challenges. As a pioneer in sustainable and individual mobility, MINI sees these tasks as an opportunity not only to improve the customer experience with innovations, but also to have a positive impact on society and the environment. At MINI, the future is created through courage to change and a sustainable vision for the mobility of tomorrow.
MINI AT THE GREENTECH FESTIVAL 2022 IN BERLIN.
With its keynotes, panel discussions, workshops and creative pioneers, the Greentech Festival Conference is an ideal place for an inspiring exchange of ideas. MINI, as part of the BMW Group and cooperation partner of the innovative festival, invites guests at the festival to an open and creative exchange.
On the Deepdive stage, MINI will spark ideas as keynote speaker, focusing on specific solutions for the urban transformation of mobility with emphasis on sustainable technology, innovation and green strategy. In the exhibition area, MINI presents the future of urban mobility with the MINI Vision Urbanaut based on creative use of space and a minimal footprint, creating a flexible oasis for the exchange of ideas.
In order to develop great ideas, this creative exchange is essential. URBAN-X, MINI's startup platform, supports the unique position of startups to be able to test, validate and ultimately lead new solutions. The panel discussion will take place under the motto "We all have a role to play" with the role of MINI as a brand and as dealing with sustainable mobility in the cities of the future.
Furthermore, there will be a "co-creation and dialogue area" where MINI will listen to people's expectations, opinions and ideas about what role MINI could/should take on in future urban areas and what solutions they would like to see.
The guests of the Greentech Festival can also experience what mobility of the future feels like during test drives with the purely electrically powered MINI Cooper SE and BMW iX3 on the former runways of Tegel Airport.
For us at MINI, driving is not just about getting from A to B. It’s for exploring the world, gaining new experiences and impressions. Every day.
Due to the MUNICH CREATIVE BUSINESS WEEK – Germany´s largest design event – Oliver Heilmer, Head of MINI Design, discussed on how MINI is rethinking mobility and how the MINI Vision Urbanaut is designed to expand the user´s private space into the public sphere.
LIVE IN MUNICH AND DIGITAL ALL OVER THE WORLD.
With themes such as urban mobility, sustainability, cosmopolitanism and individuality, MINI is presenting itself this year from 7. – 12. September at the IAA Mobility 2021, which is taking place in Munich for the first time.
In this frame the MINI Vision Urbanaut will even be staged at 3 different locations:
The Munich exhibition centre is the venue for the so-called Summit. Here, the MINI Vision Urbanaut is presented in hall A1 all-digital and also offers visitors the opportunity to win attractive MINI Lifestyle products as part of a photo competition.
If you want to experience the physical model of the MINI Vision Urbanaut, the Open Space is the place to be. In the heart of Munich, Max-Joseph-Platz is transformed into various BMW Group hubs, such as the Urban Hub. There, for the first time, you will be able to get a glimpse at the reinterpretation of the brand's typical "clever use of space".
BMW Welt also offers a permanent exhibition of the MINI Vision Urbanaut in digital form for those who cannot make it to the IAA. So stop by - the MINI Vision Urbanaut is waiting for you!