PEOPLE.

The Year of the Big Love Story.
Celebrating Big Love every day.
Big Love is the optimistic MINI attitude to life — open to all, no driver’s license needed. At MINI we believe that these two little words have the power to inspire a world of positive action. Big Love sees beauty in individuality, and brilliant potential in new perspectives and creative ways of thinking. It’s a powerful inspiration to do better, to create a brighter future for all of us. It connects people and creates a powerful sense of belonging. It’s a celebration of life and love – self-discovery, community upliftment, finding inspiration through the power of diversity – we all have our own Big Love stories to share.

A Global celebration of Big Love.
This year, Big Love took the stage in Sydney as MINI partnered with WorldPride 2023, the largest LGBTQIA+ event of the year. From the middle of February, we helped transform the city into a vibrant, loud, and proud celebration. We had a blast at the Mardi Gras parade, leading the way with our MINI Pride-mobile, accompanied by rainbow dancers and a Big Love sign. We felt the collective energy and excitement all along the entire parade route, and we were honored to be part of something so uplifting.
For the event, we also created MINI's Map of Big Love, a digital guide highlighting LGBTQIA+-friendly spots in Sydney. Even if you couldn't be there in person, our online platform allowed you to unleash your creativity by creating AI artwork projected as stunning murals in Pride Park. You can check it out here: