Official visual Pride 2023.

The Year of the Big Love Story.

Celebrating Big Love every day.

Big Love is MINI’s optimistic attitude to life — open to all, no driver’s license needed. At MINI we believe that these two little words have the power to inspire a world of positive action. Big Love sees beauty in individuality, and brilliant potential in new perspectives and creative ways of thinking. It’s a powerful inspiration to do better, to create a brighter future for all of us. It connects people and creates a powerful sense of belonging. It’s a celebration of life and love – self-discovery, community upliftment, finding inspiration through the power of diversity – we all have our own Big Love stories to share.

Join us for the year of the Big Love Story.

A Global celebration of Big Love.

This year, Big Love takes the stage in Sydney as MINI partner with WorldPride 2023, the largest LGBTQIA+ event of the year. Following our successful 2022 Sydney Gay and Lesbian Mardi Gras partnership, WorldPride gives us an exceptional opportunity to spread diversity and inclusion on a global level, while celebrating and sharing even more Big Love. And Love doesn’t get Bigger than turning the whole of Sydney loud and proud through parades, celebrations, and cultural festivities. We’re happy to say that MINI is there in the thick of it. 

From the opening Mardi Gras Fair Day to the legendary Mardi Gras Parade, we’re dedicated to amplifying Big Love Stories throughout the festival. That’s why we invited MINI fans from around the world to share their stories of Big Love, and selected some of the most exciting ones to join our float during the parade. Their inspiring Big Love Stories will be commemorated as part of an official mural in central Sydney for all to see.

Learn more about our global Big Love Story here.

Pictures collage.
Official logos.

The Map of Big Love.

As part of Sydney WorldPride 2023, we’ve created MINI’s Map of Big Love: a digital map with a selection of LGBTQIA+ friendly businesses and murals around Sydney that can help you embrace, celebrate, and spread Big Love. All you need is your two feet, and your Big Love journey can begin here.

Of course, even if you’re not in Australia, you can still get a taste of what’s on offer. And if you want an immersive digital experience, head to the MINIverse – our own online metaverse – for some Pride-inspired thrills of a different nature click here.

MINI collage.
MINI Cooper S 3-door (Fuel consumption combined in l/100km: 6,5-6,2 (5,6-5,3) (NEDC); 6,6-6,2 (6,3-5,8) (WLTP) / CO2 emissions combined in g/km: 149-142 (128-121) (NEDC); 151-140 (144-132) (WLTP)).

Photos: MINI AUSTRALIA (1,2), Supplied: Sydney Worldpride (3), Getty Images (4,5), MINI AUSTRALIA (6,7,8).


Hinweis (English disclaimers below):

Die offiziellen Angaben zu Kraftstoffverbrauch, CO2-Emissionen und Stromverbrauch wurden nach dem vorgeschriebenen Messverfahren VO (EU) 715/2007 in der jeweils geltenden Fassung ermittelt. Die Angaben berücksichtigen bei Spannbreiten Unterschiede in der gewählten Rad- und Reifengröße. Die Werte der Fahrzeuge basieren bereits auf der neuen WLTP-Verordnung und werden in NEFZ-Äquivalenzwerte zurückgerechnet, um den Vergleich zwischen den Fahrzeugen zu gewährleisten. Bei diesen Fahrzeugen können die CO2-Werte für fahrzeugbezogene Steuern oder andere Abgaben, die (zumindest unter anderem) auf CO2-Emissionen basieren, von den hier angegebenen Werten abweichen. Die CO2-Effizienz-Spezifikationen werden gemäß der Richtlinie 1999/94/EG und der Europäischen Verordnung in der jeweils gültigen Fassung festgelegt. Die angegebenen Werte basieren auf dem Kraftstoffverbrauch, den CO2-Werten und dem Energieverbrauch nach dem NEFZ-Zyklus für die Klassifizierung. Weitere Informationen über den offiziellen Kraftstoffverbrauch und die spezifischen CO2-Emissionen neuer Personenkraftwagen können dem "Handbuch über den Kraftstoffverbrauch, die CO2-Emissionen und den Stromverbrauch neuer Personenkraftwagen" entnommen werden, das an allen Verkaufsstellen und unter erhältlich ist.


The values of fuel consumptions, CO2 emissions and energy consumptions shown were determined according to the European Regulation (EC) 715/2007 in the version applicable at the time of type approval. The figures refer to a vehicle with basic configuration in Germany and the range shown considers optional equipment and the different size of wheels and tires available on the selected model. The values of the vehicles are already based on the new WLTP regulation and are translated back into NEDC-equivalent values in order to ensure the comparison between the vehicles. [With respect to these vehicles, for vehicle related taxes or other duties based (at least inter alia) on CO2-emissions the CO2 values may differ to the values stated here.] The CO2 efficiency specifications are determined according to Directive 1999/94/EC and the European Regulation in its current version applicable. The values shown are based on the fuel consumption, CO2 values and energy consumptions according to the NEDC cycle for the classification. For further information about the official fuel consumption and the specific CO2 emission of new passenger cars can be taken out of the „handbook of fuel consumption, the CO2 emission and power consumption of new passenger cars“, which is available at all selling points and at