WE CELEBRATE DIVERSITY.
Attention all sport lovers and diversity allies: The European Championships 2022 are just round the corner! From 11 – 21 August 2022, Bavaria’s state capital Munich will transform into an enormous arena of sport – and MINI will be in the thick of it.
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After the Summer Olympics in 1972 and the coronavirus pandemic that has taken a lot out of us these past two years, one of the biggest sports events is now due to take place in Germany after 50 years.
Those familiar with MINI know that we wouldn’t miss out on getting involved in this spectacular sporting event. Besides sponsoring the bouldering and beach volleyball events, we have come up with plenty of other creative events that will take place in and around the European Championships 2022. We want to unite, honour and celebrate both the diversity of sport with its wonderful and unifying strength, and the people with a wide range of passions and skills from all over the continent!
So let’s come together to cheer on all the fantastic athletes, the idols of our time – there’s more than 4,700 of them in total, by the way. They are arriving from all over Europe to compete in nine different sports.
Has that got you interested? Are you keen to know more about the European Championships 2022 in Munich?
We don’t just want to clap our hands until they’re sore and notice our throats getting sorer with each passing day from cheering in the stands during the events – we also want to have a good time together with you!
How, exactly? By putting on fantastic events surrounding diversity during the European Championships 2022 at Königsplatz and the MINI Pavilion, of course! Make way for inspiration as you discover our BIG LOVE COLLECTION at Königsplatz – it features 11 different and special MINIs that we briefly introduce you to further down the page if you just scroll. Be sure to note down the dates so you know when your favourite is on show!
For MINI, there’s no better time to celebrate individuality and community in all its facets than during such a meaningful sport and cultural event like the European Championships 2022. That’s why, staying true to the MINI motto BIG LOVE UNITED, we want to make a difference together with you. It doesn’t matter where we all come from, how old we are, which gender we identify as, who we love, what skin colour we have, whether we live with a disability, which religion we believe in – the list goes on...
We simply accept and appreciate each other as we are. “We’re all different but we’re pretty good together” is one of MINI’s guiding principles. Bring it to life and spread it across the world, just like we do! Because as special as our employees who develop our custom cars are, equally as different are the people who end up driving them: character types who question structures to make room for creativity and innovations, so that as many people as possible benefit from them in the end.
Nicolas Hamilton is one of them. The racing driver has been living with cerebral palsy since childhood, which hasn’t hindered him one bit in successfully mastering races in the British Touring Car Championship. The 30-year-old pursues his goals with passion, sporting spirit and determination, which makes him a very special person in our eyes. That’s why MINI counts itself very lucky that Nicolas Hamilton will be joining us as MINI’s host of the European Championships 2022 from 17–20 August 2022. Follow Nicolas as he enjoys the go-kart feeling of a converted MINI Electric on his road trip to the idyllic Schliersee, in the Bavarian Alps. Because for MINI, unlimited mobility as well as freedom and driving pleasure belong together! That's why, in case you don´t know yet, MINI offers drivers with mild to moderate disabilities the chance to individually convert their MINI into a car more suitable for them. So look forward, like us, to the post-joyride verdict of racing driver Nicolas Hamilton in his MINI!
If you want to find out more about Nicolas Hamilton, this impressive young person, just click here: MINI.com. We met with him in London, be sure to have a read of the interview! And if you don’t want to miss any of Nicolas Hamilton’s appearances at MINI events during the European Championships, you’re best off subscribing to MINI on Instagram, TikTok, YouTube, Twitter, Pinterest and LinkedIn.