Normally we would throw a press conference to show off our new MINI models. Silk sheet reveals, the whole thing. But this year is different. And these 5 incredible cars couldn’t wait to get out where they belong — with people, around the world, on adventures.
So we handed over the keys to 8 very different, but very special creators and asked them to each launch a MINI in their own, unique way.
MINI presents Launched by____
Watch what everybody came up with below.
THE MINI ELECTRIC LAUNCHED BY SIR PAUL SMITH.
The fashion legend applies his style to our sustainable future.
THE MINI 5-DOOR HATCH LAUNCHED BY RANKIN.
Take a road trip down memory lane with Rankin as he goes back to his roots.
THE MINI CONVERTIBLE LAUNCHED BY TUBA GECKIL.
Is it cake? There’s only one way to find out.
THE MINI CONVERTIBLE LAUNCHED BY LAKWENA.
Lakwena went BIG on LOVE for the whole community.
THE MINI JOHN COOPER WORKS LAUNCHED BY BRIANA KING.
She didn’t do a trick over the car. She did something far more impressive.
THE MINI JOHN COOPER WORKS LAUNCHED BY THE COOPER FAMILY.
Charlie Cooper and his dad Mike take a look back while racing forwards.
THE MINI ELECTRIC LAUNCHED BY MIQUELA.
Fell in love at first rush.
THE MINI 3-DOOR HATCH LAUNCHED BY JONATHAN JAY LEE.
Where others see just a car, Jonathan saw the lights and life of Hong Kong.