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A/D/O is a space in Brooklyn dedicated to exploring the boundaries and the future of design. Built for professional designers to invigorate their creative practices, it is open to everyone who seeks to be inspired.
A CATALYST FOR NEW AND EXCITING DESIGN WORK.
MAKING GREAT DESIGN HAPPEN.
Built by MINI as a home for the design community to explore new frontiers. A/D/O reflects our fundamental belief that designers hold the keys to progress and that meaningful design cannot happen in isolation, it needs exchange.
A/D/O provides members and visitors with a workspace, prototyping facilities, a public atrium, a design store, the restaurant Norman by Claus Meyer and Fredrik Berselius and our venture accelerator URBAN-X. We also offer a range of programming geared towards professional designers, intended to provoke and invigorate various creative practices.
When Alec Issigonis designed the first Mini in the 1950s, he didn’t intend to create an iconic design admired by generations. He was pragmatic, setting out to design a vehicle that addressed important social issues of his day, including oil shortages and traffic congestion. Nonetheless, his creation has been enshrined in history. His precedent, the use of design as a response to big social questions, is what inspired us to create A/D/O, named after Issigonis’ original design team, codenamed the Amalgamated Drawing Office.