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Travel-inspired collection heads off around the globe.
Travel is perhaps one of the few things we can buy that genuinely makes us richer. It lets us embrace new cultures and transcend boundaries. We learn and develop with our own curiosity. For MINI, travel is a mindset and represents the opportunity to overcome physical restrictions and challenge conventions. Travelling is a journey from different cultural perspectives to others.
MINI FASHION partnered with The Woolmark Company to explore journeys on a mental and emotional level. Together they curated a limited-run Capsule Collection, designed in collaboration with four exciting, up-and-coming designers – Liam Hodges (UK), STAFFONLY (China), PH5 (USA), and Rike Feurstein (Germany). Under the title FIELD NOTES, the designers infused their own personal travel experiences into their creations. The collection is now touring the world.
SOCIALISING IN TOKYO’S COOLEST HOTEL – MINI FASHION AT TOKYO DESIGN WEEK.
29 November-7 December 2018
‘Socialising’ is the concept behind the impressive Trunk Hotel, located in the heart of Tokyo’s fashion-focused Shibuya district. By this they mean our ability to realistically make substantial social contributions through our daily lives and “to live true to yourself, without undue pressure, but with a life-sized social purpose.”
This made it the perfect venue for the next stop along the world tour for MINI FASHION and The Woolmark Company. As part of the bustling Tokyo Design Week: Liam Hodges, Staff Only, PH5 and Rike Feurstein presented the MINI FASHION – FIELD NOTES Capsule Collection. In a lively panel discussion with key influencers, they also fielded questions about their work and how they translated their travel stories into the garments they created.
NEXT STOP, A/D/O/ NEW YORK – A NEW THINKING THROUGH FASHION AND A NEW MATERIAL WORLD.
23-28 October 2018
Launched by MINI, A/D/O is a dedicated space in Brooklyn for the design community to explore new frontiers. Its doors are open to everyone who seeks to be inspired. The 23,000 sq ft creative hub reflects MINI’s fundamental belief that designers hold the keys to progress – and it aims to stimulate and galvanise their creative practices. This made A/D/O the ideal venue for MINI and The Woolmark Company to showcase the MINI FASHION FIELD NOTES Capsule Collection. But that wasn’t all.
The exhibition aimed opened with a panel discussion entitled ‘Future Fashion: New Applications For Traditional Materials’. It explored how emerging brands, like NYC-based PH5 – a designer in the ‘FIELD NOTES’ project – combine cutting-edge design with innovative technology to create genuinely sustainable fashion garments. The panellists included Michelle Lee, Head of Americas at The Woolmark Company; Wei Lin, co-founder of PH5; Hannah Richtman, owner of acclaimed vintage store The Break; Corey Stokes, art director and fashion editor at Highsnobiety; and Gia Seo, art & fashion director. The exhibit also featured captivating live demos of a full capacity Shima Seiki digital knitting machine.
South African Fashion Week comes of age.
23-27 October 2018
In celebration of its 21st birthday, the South African Fashion Week (SAFW) welcomed visitors, media, the retail trade and VIP guests in spectacular style. The rooftop venue in Johannesburg’s new Sandton City Shopping Centre provided a prestigious setting. Ambitious and pioneering, SAFW is the driving force behind developing the vibrant South African fashion design culture. It didn’t disappoint. Rousing runway shows, installations, launches and celebrity-studded social events – SAFW once again encompassed every genre of international fashion. Recognising the power diversity, it’s still one of the most socially inclusive industries in the country.
MINI + GQ = SAFW.
In April 2018, MINI, GQ Magazine and South African Fashion Week (SAFW) joined forces to find SA’s next great menswear designer. Sandile Mlambo, a talented autodidact designer with Kumkani Bespoke, was the winner of the inaugural MINI Scouting Menswear competition. One part of his prize was an all-expenses paid trip to Pitti Uomo in Florence, Italy, to view the global MINI FASHION FIELD NOTES Capsule Collection.
He was invited to develop a collection to be exhibited at SAFW, alongside the MINI FASHION FIELD NOTES Capsule Collection. Drawing from his experience in Italy and the energy of Johannesburg, Sandile explored how the grey hues of the city landscape seamlessly merge into what is known as the world’s largest man-made forest – Johannesburg. The beautifully crafted collection is now on sale in selected outlets in South Africa.
SHANGHAI - ON THE FRONT LINE OF DESIGN, WHERE IMAGINATION NEVER SLEEPS.
11-17 October 2018
Shanghai Fashion Week (SHFW) has evolved considerably since its debut in 2003 and now attracts 33,000 attendees. The city has also firmly established itself as the capital of Chinese fashion. Boasting a clutch of impressive fashion schools, where talented designers are trained and nurtured, Shanghai is brimming with talent and inspiration – and capturing the curiosity of an ever-growing international audience. MINI FASHION and The Woolmark Company were naturally honoured to be partnering the event.
NEXT STOP, LONDON – MINI’S SPIRITUAL HOME.
11-14 October 2018
In supporting next-generation design stars who define the future of city style, MINI FASHION strongly encapsulates MINI’s association with innovation and redefining urban living. In perfect synergy with Esquire – Britain’s most stylish and sophisticated men’s magazine – MINI FASHION and The Woolmark Company presented their FIELD NOTES Capsule Collection in the bright stimulating ambience of the wonderful Hearst Townhouse. Esquire magazine ensured an inspirational atmosphere and high-fashion vibes.
MINI GERMANY PRESENTS ‘THE FUTURE OF FASHION’ AT THE SOONER NOW EVENT SERIES IN DÜSSELDORF.
25 September 2018
Everything we do has an effect on our future and the futures of our cities. The choices we make today affect our lifestyles tomorrow. There’s now a greater sense of urgency and shared responsibility within communities concerning our everyday decisions..
The Sooner Now is a joint initiative by Freunde von Freunden (Friends of Friends) and MINI, which aims to foster a collective thinking and stimulate creative solutions that positively impact urban environments. At one of this year’s events, experts explored the future of fashion and took questions on achieving ‘Sustainable Fashion & Material Innovation’. Special attention was devoted to wool, the hero material of the MINI FASHION FIELD NOTES Capsule Collection. Besides its exceptional technical properties, it is highly sustainable, rapidly renewable and biodegradable.
How soon is now? It’s now more now than ever.
MINI Malaysia presents FIELD NOTES at Kuala Lumpur Fashion Week.
6-10 August 2018
Following its acclaimed debut at Pitti Uomo 94, the FIELD NOTES Capsule Collection immediately resonated with visitors at KLFW2018 Malaysia. MINI FASHION and The Woolmark Company also hosted ‘Fashion Talks’, a special panel discussion event where international fashion experts – including Liam Hodges – discussed how travel and the outside world influences their creativity.